Romanian Magiun – Topoloveni Plum Jam

© , Magiunul de Topoloveni

The Topoloveni plum jam (Romanian “magiun”) is a 100% Romanian brand, being called “the healthy sweet”. Natural product (only fresh plums are used), it was included in the EU system protecting geographical indications of origin (“copyright” of producing natural plum jam at Topoloveni factory). Thereby, this Romanian food product is recognized through its tradition, authenticity and wonderful qualities.

From 5 kg of plum it is obtained 1 kg of plum jam. The traditional recipe is attested since 1914, and during production, traditional instruments (system of scalding boilers, pumps etc.) and modern technology are combined. Topoloveni factory produces 15,000 jars of jam daily. No sugar, additives or preservatives added, the Romanian food item is good for bone system, has anti-stress effect, helps detoxification, prevents type 2 diabetes, some forms of cancers, and it is also an energizing and anti-aging product.

Plums used for making magiun are brought from Romanian villages located in Bistrita, Sibiu, Buzău, Prahova, but especially from Argeș, Vedea village. Besides the famous plum paste, Topoloveni factory also produces jam from organic blueberry, apricot, sea-buckthorn, black cherry, acacia flowers or zacuscă (the traditional dish from fresh seasonal vegetables).

As one of the Romanian emblems, the traditional plum jam is protected by European certification. In 2010, State Office for Inventions and Trademarks registered a unique recipe: fruit jam without added sugar, boiled in apple juice. In plus, during this year and 2011, Topoloveni factory received the “Superior Taste Award” from Taste and Quality Institute in Brussels. Romanian jam gets the proper promotion, being presented at numerous exhibitions and fairs inside country and abroad (Berlin International “Green Week”, “Romanian Feast” – traditional products trade fair taking place at  the Romanian Peasant’s Museum and so on). In 2013, the Romanian magiun is expected in Finland, Switzerland and Japan.

Official supplier of the Royal House of Romania, the factory where the marvelous and tasty Romanian item is produced can be found in Topoloveni town, 56 Maximilian Popovici street, Argeș county.

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